Global Media Studies: An Ethnographic Perspective

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Press:Routledge Routledge; 1 edition (November 14, 2003)
Publication Date:2003-11
ISBN:9780415314411
Author Name:Murphy, Patrick D. (EDT)/ Kraidy, Marwan M. (EDT)
Pages:336
Language:English
Edition:1st Edition

Content

Global Media Studies explores the theoretical and methodological threats that are defining global media studies as a discipline. 
Emphasizing the connection of globalisation to local culture, this collection considers the diversity of modes of reception, reception contexts, uses of media content, and the performative and creative relationships that audiences develop with and through the media.
Through ethnographic case studies from Brazil, Denmark, the UK, Japan, Lebanon, Mexico, South Africa, Turkey and the United States, the contributors address such questions as: what links media consumption to a lived global culture; what role cultural tradition plays globally in confronting transnational power; how global elements of mediated messages acquire class; and regional and local characteristics.

Tags

Humor & Entertainment,Radio,General Broadcasting,Textbooks,Communication & Journalism,Media Studies,Politics & Social Sciences,Social Sciences,Communication & Media Studies


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